THE ROUTE TO REVENUE CALCULATOR
Replace random BD with clarity and consistency.
Used by 1000+ recruiters to double billings, sell retainers and generate £1M per year individual billings.
Most recruiters set a target and then guess at the activity. This shows you the actual weekly numbers behind yours, in about two minutes.
No guarantee. No generic advice. Just your target, your numbers and the route to revenue.
“For the first time, a company-wide strategy and structure for BD.”
“Within a week I’d had more client conversations than ever before.”
“Working with Ben has been transformational for us as a team.”
WHY GOOD RECRUITERS STRUGGLE WITH BD
It comes down to five things.
I’ve coached some of the industry’s top performers, including million pound billers, and some of the world’s biggest procrastinators. These are the five patterns I see most often.
- 01
You don't have a clear plan.
You sit down to do BD, then start deciding who to call, what to say and where to begin. The hour disappears into preparation.
- 02
You don't believe it will work.
If the market, list or offer feels random, it is hard to commit. You change direction before the campaign has had a fair chance to answer back.
- 03
You're unsure what to say.
The message sounds like every other recruiter, but you're not sure how to stand out any more.
- 04
You don't know who to call.
You chase the easiest names to find or the loudest live leads, not the clients that are genuinely worth winning.
- 05
You can't see your improvement.
You count calls, emails and DMs, but there is no feedback loop. KPIs aren't helping you improve performance.
The Route to Revenue Calculator
Achieve your goal with daily actions
Enter the numbers from your desk. The calculator shows the value of each client, the clients you need to win and the activity behind them, day by day and week by week.
The numbers tell you what to do. Adam’s story shows what happens when you actually do it.
From £220k+ to seven figures
How Adam Tiberius became a million-pound biller in under two years.
“Working with Ben has had the most significant impact on my business development career… It has had a substantial impact on exclusivity rates, fill rates and fees.”
- £220k+
- billings at the starting point
- 18 months
- to pass one million
- £1m+
- personal billings
- 100
- clients onboarded
Before
Billing £220k+, but with no repeatable system for opening high-value accounts.
What changed
A mapped market of 30–40 target companies, an outcome-led message for senior buyers, and a disciplined account-first campaign.
Jobs come from accounts. Accounts do not come from jobs.
Result
£1m+ within 18 months, then a US team generating $2M in twelve months and 100 clients onboarded.
Adam did not need more motivation. He needed the right process, then he executed it.
Join 100+ recruiters
Different recruiters. Same outcome.
For the first time, a company-wide strategy and structure for BD.
Working with Ben has been transformational for us as a team.
Within a week I’d had more client conversations than ever before.
Helped me redefine my sales approach. I highly recommend investing with Ben.
He challenges the way I think about recruiting when new perspectives are hard to come by.
A fountain of knowledge worth every penny.
Ben’s advice and support changed how we approached new business, from outbound to pitching. Increased fill rates, exclusivity, and retained searches.
Ben has been instrumental in how we generate revenue. I’d recommend him wholeheartedly to anyone looking to up their game.
He’s caused me to think differently about every aspect of how we win and serve clients and most importantly, why.
Next step
Now you know the activity required. Let’s check what else could be holding you back.
Benchmark your BD strategy against 100+ recruitment firms in three minutes.