THE ROUTE TO REVENUE CALCULATOR
Replace random BD with a plan you can trust.
Used by 1000+ recruiters to double billings, sell retainers and generate £1M per year individual billings.
Most recruiters set a target and then guess at the activity. This shows you the actual weekly numbers behind yours, in about two minutes.
No guarantee. No generic motivational advice. Just your target, your numbers and the route between them.
WHY GOOD RECRUITERS STRUGGLE WITH BD
It comes down to five things.
I’ve coached some of the industry’s top performers, including million pound billers , and some of the world’s biggest procrastinators. These are the five patterns I see most often.
- 01
You do not have a plan.
You sit down to do BD, then start deciding who to call, what to say and where to begin. The hour disappears into preparation.
- 02
You do not quite believe the route will work.
If the market, list or offer feels random, it is hard to commit. You change direction before the campaign has had a fair chance to answer back.
- 03
You do not know what to say.
The message sounds like every other recruiter, but you're not sure how to stand out any more.
- 04
You do not know who deserves the call.
You chase the easiest names to find or the loudest live leads, not the clients that are genuinely worth winning.
- 05
You cannot see whether you are getting better.
You count calls, emails and DMs, but there is no feedback loop. KPIs aren't helping you improve performance.
If those feel familiar, do not start by forcing another BD block into the diary and hoping it feels different.
Start by calculating the routeThe Route to Revenue Calculator
Work backwards from your target.
Enter the numbers from your desk. The calculator shows the value of each client, the clients you need to win and the activity behind them, day by day and week by week.
WHAT IT ACTUALLY TAKES
You have the plan. Let's put it to work.
A plan is not good enough on its own. Flow Finder coaching turns it into a digital sales playbook built around your desk, with direct coaching and accountability from Ben.
THE FLOW FINDER FRAMEWORK
The 90k in 90 Days Blueprint
Clarity
Clarity of message. You don't compete on the quality of your work anymore. You're competing on the clarity of your message. If your message isn't clear, you're dead before you begin.
Precision
Now you know how many target clients you need to approach. Next, you need to know specifically who's going to deliver the value that you deserve.
Campaign
This is where we run the activity, build the plan, and turn BD from a to-do list into real-world results, real-world revenue.
Conversion
This is where you take every opportunity and maximise the value from it to make sure you're leaving nothing on the table.
When all four of these components are working together, you can achieve results like Adam.
From £220k+ to seven figures
How Adam Tiberius became a million-pound biller in under two years.
“Working with Ben has had the most significant impact on my business development career… It has had a substantial impact on exclusivity rates, fill rates and fees.”
- £220k+
- billings at the starting point
- 18 months
- to pass one million
- £1m+
- personal billings
- 100
- clients onboarded
Before
Billing £220k+, but with no repeatable system for opening high-value accounts.
What changed
A mapped market of 30–40 target companies, an outcome-led message for senior buyers, and a disciplined account-first campaign.
Jobs come from accounts. Accounts do not come from jobs.
Result
£1m+ within 18 months, then a US team generating $2M in twelve months and 100 clients onboarded.
Adam did not need more motivation. He needed the right process, then he executed it.
I’ve been there
This is not advice from the sidelines.
- 18
- years in recruitment
- £4.3M
- billed personally in my first ten years
- 1,000+
- live BD calls analysed
- 500+
- recruiters coached desk-side
High performers procrastinate too. Even potential million-pound billers make BD harder than it needs to be when the plan, list, message and rhythm are not clear.
Flow Finder: 1:1 Sales Coaching, Data-Backed Method, Bespoke Digital Playbook
Flow Finder is direct coaching from Ben, built on the 90k in 90 Days method — the commercial judgement and accountability that turn a plan into billings.
The digital playbook is the space that holds it all: your accounts, your message, your rhythm and your scoreboard. A live working document you build together, not one you buy and forget.
- Your target accounts, ranked in the order you work them.
- Your weekly rhythm, so the work happens without deciding each day.
- Your scoreboard, showing what to improve next.
Investment
£2,995 + VAT when paid upfront.
Or three monthly payments of £1,110 + VAT. Total: £3,330 + VAT.
Pay upfront and save £335.
JOIN 100+ RECRUITERS WITH BETTER BD
Different recruiters. Same outcome.
I've booked more meetings in 6 weeks than I did in the previous 6 months. Ben helped me define a value proposition that actually resonates, and then build a campaign to back it up.
The shift for me was realising that I didn't have a leads problem. I had a positioning problem. Once that clicked, everything got easier.
This isn't about making 200 dials a day and hoping. It's about having the right message, the right audience, and the right process. That's what makes it sustainable.
We have, probably for the first time, a strategy and structure company-wide for BD. The best bit is how the team have enjoyed querying and questioning the new techniques amongst themselves until they had got their understanding right.
Ben has been instrumental in changing our thought process of how we generate revenue. His ideology and execution have been the catalyst to lead this change in the way we do things.
I've recently completed a new sales playbook with Ben. He's helped me redefine my sales approach, creating a process that's transparent for my clients and simple for me to follow.
We have rolled out the Playbook and are noticing a difference already in the quality of the conversations and sales calls that the consultants are having across the board.
Working with Ben has been transformational for us as a team. His support during the implementation stage has been great. He has been there to answer questions, provide fresh ideas and positively challenge us.
Ben challenges the way I think about recruiting when new perspectives are hard to come by.
Before you decide
A few sensible questions
Is £90k guaranteed?
No. It is a campaign benchmark, not a guaranteed result. What you achieve depends on your market, offer, fees, activity, conversion and consistency.
Who is Flow Finder for?
It is for capable white-collar perm recruiters and search consultants who want a focused, proactive BD system built around their own desk. It is not designed for brand-new recruiters, temp or high-volume markets, or people who only want a template pack.
Is this a course?
No. Flow Finder combines the 90k in 90 Days system with direct coaching and accountability from me. Together we build a fully bespoke digital sales playbook around your market, list, message, campaign and review rhythm.
How much does Flow Finder cost?
Flow Finder is £2,995 + VAT when paid upfront, or three monthly payments of £1,110 + VAT. Paying upfront saves £335.
What happens after I register?
I review every response after registration closes. I then offer the three places to the people I think Flow Finder can help most. They have 24 hours to confirm.
Why do you only want my work email?
I want the first step to be easy. Your email lets me follow up. We can work out fit and detail afterwards.
Register interest
Let's build the playbook around your desk.
The calculator shows what activity your target requires. Another quarter of ad hoc BD does not change the output, it just means more effort.
What happens in the 90 days
Eight weeks. Self-paced. Book the sessions at the pace your desk allows.
Eight sessions. One hour a week with Ben, one to one.
45 minutes a week. Your own time between sessions, applying the build to live BD.
Week one. Onboarding, orienting the programme to your desk, and a clear plan for how we generate revenue in your first 90 days.
At the end. A live digital sales playbook for your desk, running your campaign. Not notes from a course.
Investment and November places
£2,995 + VAT upfront, or three monthly payments of £1,110 + VAT. Pay upfront and save £335.
No one is asked to pay on the spot. We speak first, and I only offer a place if I think Flow Finder will work for your desk.
Three places. Register your interest to be considered.
Register your interest by 4pm on Friday 9 October. I’ll review the responses after registration closes and offer the three November places to the people I think Flow Finder can help most.
Who this is not for: if you want leads handed to you rather than a system you run, cannot give it an hour a week for eight weeks, or are looking for motivation rather than a change to how you work, this will not be the right fit.