Resonant — commercial strategy for recruitment firms

THE ROUTE TO REVENUE CALCULATOR

Replace random BD with clarity and consistency. 

The exact revenue maths used by high-performing recruitment desks to work back from an annual target to daily pipeline activity. 

Most recruiters set a target and then guess at the activity. This shows you the actual weekly numbers behind yours, in about two minutes.

No guarantee. No generic advice. Just your target, your numbers and the route to revenue.

“For the first time, a company-wide strategy and structure for BD.”
Richard FisherCEO, Skillsearch
“Within a week I’d had more client conversations than ever before.”
Zach MillerStrategic Talent Consultant
“Working with Ben has been transformational for us as a team.”
Filip DimitrovProducer Recruitment

WHY GOOD RECRUITERS STRUGGLE WITH BD 

It comes down to five things.

I’ve coached some of the industry’s top performers, including million pound billers, and some of the world’s biggest procrastinators. These are the five patterns I see most often.

  1. 01

    You don't have a clear plan.

    You sit down to do BD, then start deciding who to call, what to say and where to begin. The hour disappears into preparation.

  2. 02

    You don't believe it will work.

    If the market, list or offer feels random, it is hard to commit. You change direction before the campaign has had a fair chance to answer back.

  3. 03

    You're unsure what to say.

    The message sounds like every other recruiter, but you're not sure how to stand out any more.  

  4. 04

    You don't know who to call.

    You chase the easiest names to find or the loudest live leads, not the clients that are genuinely worth winning.

  5. 05

    You can't see your improvement.

    You count calls, emails and DMs, but there is no feedback loop. KPIs aren't helping you improve performance.

The Route to Revenue Calculator

Achieve your goal with daily actions

Enter the numbers from your desk. The calculator shows the value of each client, the clients you need to win and the activity behind them, day by day and week by week.

Your numbers

The billings you want per year

Your typical placement fee

Placements you expect from each new client per year

Percentage of roles you actually fill

System conversion engine (Resonant benchmarks applied)

These ratios are already working in the background. Resonant has benchmarked them across 100+ businesses and 1,000 recruiters, so the defaults produce a dependable plan on their own. If you know your own numbers, change them here.

No guarantee. No generic motivational advice. Just your target, your numbers and the route between them.

The numbers tell you what to do. Adam’s story shows what happens when you actually do it.

From £220k+ to seven figures

How Adam Tiberius became a million-pound biller.

“Working with Ben has had the most significant impact on my business development career… It has had a substantial impact on exclusivity rates, fill rates and fees.”
Adam Tiberius, Sales Director at Zenopa Life SciencesAdam Tiberius, Sales Director, Zenopa Life Sciences
£220k+
billings at the starting point
2 years
to £1m in annual personal billings
£1m+
personal billings
100
clients onboarded

Before

Billing £220k+, but with no repeatable system for opening high-value accounts.

What changed

A mapped market of 30–40 target companies, an outcome-led message for senior buyers, and a disciplined account-first campaign.

Jobs come from accounts. Accounts do not come from jobs.

Result

Following the Accelerator, Adam went on to achieve £1 million in annual personal billings over the next two years, and onboarded 100 new clients.

Adam did not need more motivation. He needed the right process, then he executed it.

Join 100+ recruiters

Different recruiters. Same outcome.

For the first time, a company-wide strategy and structure for BD.
Richard Fisher, CEO, Skillsearch
Working with Ben has been transformational for us as a team.
Filip Dimitrov, Producer Recruitment
Within a week I’d had more client conversations than ever before.
Zach Miller, Strategic Talent Consultant
Helped me redefine my sales approach. I highly recommend investing with Ben.
Daniel Langley, Founder, Six Figure-OS
He challenges the way I think about recruiting when new perspectives are hard to come by.
Max Grouette, Director, Revel
A fountain of knowledge worth every penny.
Anthony Heaphy, AI in Action Podcast
Ben’s advice and support changed how we approached new business, from outbound to pitching. Increased fill rates, exclusivity, and retained searches.
James Higgins, Manager, Zenopa
Ben has been instrumental in how we generate revenue. I’d recommend him wholeheartedly to anyone looking to up their game.
Reiss McNally, Co-Founder, Molecular Search
He’s caused me to think differently about every aspect of how we win and serve clients and most importantly, why.
Adam Tiberius, Director, Zenopa Life Sciences

Next step

Where would you like to go next?

Get one-to-one help building a more consistent, valuable new business pipeline.

Explore Flow Finder

Discover which parts of your BD approach are helping or holding you back.

Take the BD Benchmark