New Business
- CURRENT REALITYBusiness development is inconsistent, rushed, and fails to break through.
- THE SHIFTSystematic acquisition of higher-value clients.
The Resonant Accelerator
A focused commercial improvement programme for recruitment firms. We build the systems, tools and team capability to win better clients, on better terms. Typically delivered over 90 days.

What you get
We turn commercial strategy into practical systems your team can use — and develop the skills to make them work.

The system we build
Built on Resonant's commercial methodologies, we create practical digital playbooks, processes and tools tailored to your firm's priorities — systems your team can own, apply and improve.
The capability we develop
Working sessions, practical training and coaching that help consultants apply the approach and leadership sustain it. Your team executes the sales activity.
How we work
01 / IDENTIFY
Establish commercial potential, evaluate the seven decisions and agree the priorities that will deliver the greatest impact.
Every engagement starts here. Commission it on its own, ending with your prioritised roadmap, or as the opening stage of an Accelerator.
02 / Implement
Turn the priorities into practical commercial systems and develop the team's ability to use and sustain them.
Define the approach · Document the system · Deliver the capability
The Accelerator includes the Review, so there is no separate purchase first. Define, Document and Deliver run together and shape each other, paced by agreed milestones rather than fixed phases. Typically 90 days.
Explore your Accelerator
Choose a commercial priority and explore an example of the systems and coaching an Accelerator could involve.
Step 1 of 4
Proof in practice
Three recruitment businesses. Three different commercial challenges. Each used a focused Accelerator to build practical systems and develop the skills to put them to work.


Loop Hire wanted to win valuable new business more consistently, but needed a clearer way to show what made its service different.
Resonant helped Chris document and productise Loop Hire's recruitment methodology: a visual recruitment process, presentation assets and a clearly defined commercial offer.
Chris was coached to present it, run commercially focused discovery and build buyer commitment.
Using the new methodology and proposal, Loop Hire was selected ahead of approximately seven or eight competing providers for a defined two-year hiring programme.
The programme represents £149,000 in anticipated recruitment fees, dependent on successful placements.
Models applied Methodology Builder · DARRT · OPEN-SIGN

Moving from consultant to billing manager, Adam needed a business development method he could teach and manage, while also building a new market in the United States.
A three-month New Business Accelerator built a repeatable new-business playbook covering positioning, audience selection, messaging and campaign design, with multichannel outreach routines and OPEN-SIGN conversion skills he could teach his team.
Over two years, Adam onboarded 100 new clients and reached £1 million in annual personal billings.
He built a six-person team whose consultants each achieved at least £200,000 in annual billings. Adam credits the playbook's repeatability as a key part of that progress.
Models applied Clarity–Precision–Campaign–Conversion · BD Blueprint · OPEN-SIGN
The business had set itself a £2 million account-growth target and needed a structured way to measure relationships, identify account potential and convert it into work.
REACH, implemented through a bespoke digital account-expansion dashboard. Consultants scored accounts, mapped portfolios, built development plans and ran targeted plays on live relationships, with coaching alongside.
One consultant secured a new 12-month interim placement within an existing major corporate account, representing approximately £70,000 in contracted recruitment fees.
The team now tracks relationship strength and develops accounts consistently.
Models applied REACH · Active Customer Expansion
The next step
Whether you want a clear roadmap or are ready to implement change, every engagement begins by understanding where the greatest commercial opportunities lie.
Commercial Review
Assess your commercial potential, identify the decisions shaping performance and establish a practical roadmap for improvement.
A standalone engagement, with no obligation to proceed further.
Accelerator
Commit to a focused programme that begins with a Commercial Review, then builds the systems, tools and team capability needed to improve commercial performance.
Milestone-based implementation, typically delivered over 90 days.