Resonant — commercial strategy for recruitment firms

THE RESONANT REVENUE ACCELERATOR

Stop chasing vacancies. Win the business you deserve.

We give your team the positioning, outreach rhythm and pitch structures to win retained work, protect your fees, and work with clients who value what you do.

Discuss the Program →
Ben Browning in conversation with a recruitment firm leader in a bright office

Where our Revenue Accelerator has the greatest impact.

New Business

CURRENT REALITYConsultants chase open vacancies, competing on price and speed.
THE SHIFTA consistent way to win commitment from target clients before the vacancy is live.

Client Expansion

CURRENT REALITYClients get managed and expansion relies on good timing and rapport.
THE SHIFTA structured plan to grow every key client relationship across the firm.

Commercial Offer

CURRENT REALITYConstant pressure to discount fees and battle for commitment.
THE SHIFTPositioning and packaging that earns commitment and protects your margin.

What you get

A stronger system. A team that knows how to use it.

We turn your commercial strategy into practical playbooks, tools your team will actually use, and the coaching needed to run them every week.

Ben Browning at work in the office

The system we build

Documented. Practical. Yours.

Built on Resonant's commercial methodologies, we create practical digital playbooks, processes and tools tailored to your firm's priorities; systems your team can own, apply and improve.

The capability we develop

Built to be used. Not just understood.

Working sessions, training and coaching so consultants use the system and leaders keep it running. You execute the sales; we build the system.

How we work

First, find the priorities. Then build the capability.

  1. 01 / IDENTIFY

    Commercial Review

    A diagnostic to pinpoint where your firm is leaving money on the table, calculate your uncaptured revenue, and build a 90-day roadmap before changing anything.

    Every engagement starts here. Typically complete in under 3 weeks.

  2. 02 / Implement

    Accelerator

    Build the playbooks, train the consultants on live clients, and equip team leaders to run the method every week.

    Paced by agreed milestones rather than fixed phases. Typically 90 days.

Explore your Accelerator

What could we help you build in 90 days?

Choose a goal and explore how we could deploy to help you achieve it.

Step 1 of 4

What would you most like your firm to achieve?

Proof in practice

Commercial improvement, put into practice.

Three recruitment businesses. Three different commercial challenges. Each used a focused Accelerator to build practical systems and develop the skills to put them to work.

Chris Jones, Loop Hire
Commercial Offer
Chris JonesLoop Hire

£149,000 deal won against competing providers.

Challenge

Loop Hire wanted to win valuable new business more consistently, but needed a clearer way to show what made its service different.

What we built

Resonant helped Chris document and productise Loop Hire's recruitment methodology: a visual recruitment process, presentation assets and a clearly defined commercial offer.

Chris was coached to present it, run commercially focused discovery and build buyer commitment.

What changed

Using the new methodology and proposal, Loop Hire was selected ahead of approximately seven or eight competing providers for a defined two-year hiring programme.

The programme represents £149,000 in anticipated recruitment fees, dependent on successful placements.

Models applied Methodology Builder · DARRT · OPEN-SIGN

Adam TiberiusNew Business
Adam TiberiusZenopa

100 new clients. £1 million in Adam's annual billings. A repeatable system.

Challenge

Moving from consultant to billing manager, Adam needed a business development method he could teach and manage, while also building a new market in the United States.

What we built

Built a repeatable new-business playbook covering positioning, audience selection, messaging and campaign design, with multichannel outreach routines and conversion skills he could teach his team.

What changed

Within 18 months, Adam onboarded 100 new clients and reached £1 million in annual personal billings.

He built a six-person team, each billing at least £200,000 per year. Adam credits the playbook's repeatability as a key part of that progress.

Models applied Clarity–Precision–Campaign–Conversion · BD Blueprint 

Client Expansion
Confidential recruitment and talent solutions business

£70,000 in contracted fees unlocked from an existing client.

Challenge

The business had set itself a £2 million account-growth target and needed a structured way to measure relationships, identify account potential and convert it into work.

What we built

The Active Client Expansion system. Implemented through a bespoke digital dashboard and interactive playbook. Consultants were trained to score accounts, map portfolios, run growth tactics on live relationships.

What changed

The team have made strong progress toward their revenue goal. For exmaple one consultant secured placements worth £70,000 with a lapsed client, .

The team now tracks relationship strength and develops accounts consistently.

Models applied REACH · Active Customer Expansion

The next step

Find your gaps. Decide where to win.

Whether you want a standalone Commercial Review or full team implementation through the Accelerator, we start with your numbers to pinpoint exactly where you're leaving margin on the table.

Book 20 minutes with Ben →