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Five practical fixes before your next BD block.
Turn busy BD into a campaign you can actually read. A practical memo to sharpen your plan, route, message, account list and weekly review.
Get the free Five Fixes“For the first time, a company-wide strategy and structure for BD.”
“Within a week I’d had more client conversations than ever before.”
“Working with Ben has been transformational for us as a team.”
The shift
Not more motivation. Fewer unanswered decisions.
If every BD block starts with deciding who to call and what to say, the plan is not finished. Fix the decisions before you start.
- 01
Plan
A one-page campaign plan you can act on without deciding anything else.
- 02
Route
A three-week route with fixed variables and a date it gets judged.
- 03
Message
One message spine with three lengths: call, email, DM.
- 04
Account list
A ranked list of twenty to forty accounts with a clear top ten.
- 05
Review
A weekly scoreboard and a one-line decision on what changes next.
The practical memo
Make the next BD block count.
Take one fix at a time. Do the actions, keep the output, then use it in your next campaign.
- Finish the plan before the BD block
- Give the route a fair chance to answer back
- Build the message around a problem worth discussing
- Decide who deserves the call
- Review what improved, not just what happened
Each fix includes an example, an action box and a check. The running order brings them together into your first week.
Five practical fixes before your next BD block
Plan. Route. Message. Account list. Review.
Who wrote it
Ben Browning, founder of Resonant.
Ben is a specialist Sales Coach and Strategist helping recruiters win better clients, more consistently. He coaches elite individuals helping them to bill more and works with leadership teams to increase profit.
“A substantial impact on exclusivity rates, fill rates and fees.”
Adam TiberiusSales Director, Zenopa Life Sciences
Questions
Before you start.
Who is this for?
Recruiters, managers and owners who are already doing BD but cannot see a consistent return. It is about making the work clearer, not adding more activity.
How should I use it?
Take one fix at a time and do the actions at the end. Each fix stands on its own. Doing one properly beats skimming all five.
What happens when I sign up?
Once your email is saved, you can read the memo straight away or download a copy to keep beside your desk.
Is this the Flow Finder programme?
No. This is a free, standalone resource. If you want help building and running a playbook around your own desk, you can apply for Flow Finder separately.
Next step
Now you know the fixes. Benchmark your strategy against 100+ recruiting businesses.
Fifteen statements, three minutes. See which part of your sales system to strengthen first.