Three minutes to find the one constraint holding back higher fees and repeatable revenue.
Your target, your approach and your route to profitable work.
Who you pursue, and how well you understand them.
Your message, channels and outreach rhythm.
Turning conversations into committed, well-priced work.
Ben is the founder of Resonant. He helps recruitment and search firms replace random business development with a systematic approach that wins higher-value clients and grows existing accounts.
The Sales System Score is the same lens he uses at the start of every client engagement — distilled into fifteen statements.
The proof
“We were doing great work. But we sold it as recruitment.”
“My advice is the real value — but all clients wanted was CVs.”
“Something was working. We just didn't know what.”
“For the first time, a company-wide strategy and structure for BD.”
“Working with Ben has been transformational for us as a team.”
“Within a week I’d had more client conversations than ever before.”
“Helped me redefine my sales approach. I highly recommend investing with Ben.”
“He challenges the way I think about recruiting when new perspectives are hard to come by.”
“A fountain of knowledge worth every penny.”
When five agencies chase the same live vacancy, the fastest CV wins and the fee gets negotiated down. Effort goes up; value goes down.
If business development only happens when desks are quiet, pipeline swings with the market instead of your plan.
Relying on referrals and advertised roles means competing on the client's terms, every time.
Exclusive, high-fee, repeat work goes to firms that show up early with a clear point of view — consistently, not occasionally.
