Resonant — commercial strategy for recruitment firms

DARRT Offer Builder

Build a recruitment offer around the value your client actually needs.

Contingent, exclusive and retained describe how an engagement is structured, not what the client receives. Split your value into five clear components, shape the scope around the client’s goal and see an indicative price.

DData
AAdvisory
RRecruiting
RReporting
TTransformation

Before you build

Discover first. Build second. Price third.

This tool is not a substitute for discovery. Use it once you know:

  1. 1The client’s biggest commercial goal
  2. 2The hiring result that needs to improve
  3. 3The work most likely to move it
Commercial goal
Hiring priority
DARRT scope
Commitment
Price

DARRT Offer Builder

Shape the offer. Then price the commitment.

Part one

Build the scope

Choose the depth of each supporting layer. Recruiting stays Premium as standard.

D

Data

The market intelligence that helps the client make better hiring decisions.

A

Advisory

The interpretation, judgement and direction that turns information into action.

R

Recruiting

Premium as standard

The core recruitment process. Premium delivery is the starting point, not an optional upgrade.

Premium · Locked

Included in the base fee. No additional uplift.

R

Reporting

The evidence that makes progress, risks and results visible.

T

Transformation

The work that improves how the client hires in future.

Part two

Choose the commercial route

Your selection sets the multiplier used in the final price.

Part three

See the price

The scope and route you choose update this output immediately.

£
%
Calculated Test fee20%20% base + 0 percentage points for scope

Selected investment

Test

£15,000

20% of £75,000 for one live hire

DARRT scope
Premium Recruiting · Data, Advisory, Reporting, Transformation standard
Applied multiplier
1.00× multiplier
Ready£5,000
Test£15,000
Partner£11,250

This tool does not tell you what your service is worth. It helps you price a clearly defined package after you understand the client’s goal and the work required to move it.

Want it built for your firm?

Request a draft offer for your firm.

Tell us your sector and typical fee. Ben will build a first-draft offer and fee structure around how your firm works, and send it back to you.

Your differentiation

DARRT does not make every recruiter look the same.

The framework gives you the five buckets. Your expertise determines what belongs inside them.

The five categories are consistent. What you put inside them should not be.

Your market knowledge, methods, advice, reporting, specialist tools and approach to improvement are what make your offer different.

Two recruiters might both include Data. One sends a generic salary survey. The other provides a live market map, competitor analysis, compensation risk assessment and a recommendation tied to the client’s expansion plan.

Those are not the same offer. They should not carry the same price.

  1. Name the work
  2. Define what is included
  3. Explain the decision or result it improves
  4. Set the appropriate depth
  5. Price it, or choose to gift it deliberately

Tie the offer to what matters most

Do not sell more activity. Build around the result.

Every hiring strategy balances three primary forces. The client may care about all three, but one will usually carry the greatest commercial weight right now.

Time

Examples of work that can improve Time:

  • Clarifying the brief earlier
  • Removing decision delays
  • Improving stakeholder alignment
  • Reducing rebriefing
  • Shortening assessment stages
  • Increasing first-offer success

Cost

Examples of work that can improve Cost:

  • Reducing wasted management time
  • Preventing bad hires
  • Improving salary decisions
  • Reducing duplicated supplier activity
  • Lowering opportunity cost
  • Improving source effectiveness

Quality

Examples of work that can improve Quality:

  • Defining success and competencies
  • Improving assessment quality
  • Strengthening role and culture fit
  • Increasing first-choice hire rate
  • Improving candidate engagement
  • Tracking 90-day impact
Do not select the most impressive-looking services. Select the work most likely to move the result the client cares about.

Move beyond fee labels

Commercial terms are not a product strategy.

Contingent, exclusive and retained explain payment, risk and access. They do not explain the full value the client receives.

DARRT defines what is being delivered.

The scope levels define how much depth is required.

Ready, Test and Partner define the commitment the client is prepared to make.

Commercial terms then define how the agreement is structured.

This creates a flexible product set that can be tailored without discounting the quality of the core recruitment service.

Put it to work

Your next proposal should show more than a recruitment fee.

Take one live client. Shape your scope around their commercial goal, and price the commitment. When you’re ready to connect your packaging to the rest of your sales strategy, take the next step.

Join the Commercial Strategy Workshop
Or benchmark your sales system first (3 mins)